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INSIGHT DIRECTIVE
| AWARENESS DIRECTIVE | EXPANSION DIRECTIVE
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The OICD directives guide all OICD policy making as well as determine whether a project will get taken up by the OICD's project development team. Project ideas, collaborations, and any plans to expand the OICD must be defended against the three main directives. Current internal OICD projects as well as external projects all adhere to one or more of the directives. | . |
The insight directive focuses on developing an understanding of the internal diversity of the target culture. This includes promoting issues which may affect particular ethnic and/or regional groups, along with illustrating the diversity of opinion and identity which may also reside in the so-called 'mainstream'. In particular, 'insight' attempts to broaden the range of cultural 'signposts' and national images which people have access to in their ascribing themselves to the target culture. In this way 'insight' hopes both to pluralize ethnocentric cultural/national identities and aid the emergence of a cultural/national identity based on common diversity.
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The OICD's awareness directive seeks to understand who uses ethnocentric cultural/national identity to their advantage and to make the target culture aware of their practices through various promotional activities. Media presence and practice is a particular focus of 'awareness' observation, as are a whole host of corporate and non-corporate entities particular to the target culture. The awareness directive hopes to be effective by empowering people with the knowledge that their very ways of thinking are being 'targeted', and thus spur a reaction to ethnocentrism and the societal control and validation of such identities.
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Perhaps the most ambitious of the three OICD directives, 'expansion' is a focus upon worlds which reside 'outside' the target culture - an attempt to further diversify and broaden the boundaries of the cultural/national identity. Because the OICD understands that tolerant cultural/national identities arise from internal change, 'expansion' attempts to work from within, introducing Other-cultural information through familiar and common contexts that are already understood. Conversely, 'expansion' hopes to encourage an internal reflection on the validity and relevance of the target culture, encouraging a foundation for comparative cultural understanding.
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